US: Organic and fall harvest are the new trends for California strawberries

Published 2024년 8월 23일

Tridge summary

In 2024, California has set a new record for summer strawberry plantings at 11,209 acres, continuing a decade-long trend of increased summer transplants harvested in the fall. The percentage of summer plantings has risen from 10% to 27% of total California strawberry production since 2012, driven by growing consumer demand in the fall. Organic strawberry sales have also surged, with 1.9 million new organic buyers in the past year, and 29% of strawberry buyers now opting for organic. Weekly volume estimates for California strawberries show variability, with potential volumes ranging from 5.5 to 6 million packages per week. Despite potential declines compared to last year and the three-year average between August 17 and September 7, excellent quality and abundant supply are expected for August and September promotions.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Record Increase in Summer Strawberry Plantings in California 2024 marks a new record for summer plantings at 11,209 acres, continuing a decade-long trend of summer strawberry transplants that are harvested in the fall. Since 2012, the percentage of summer plantings has increased from 10% to 27% of total California strawberry production, providing a stronger supply to meet growing consumer demand in the fall. Organic Strawberry Sales Rise More and more households are purchasing organic strawberries. In the past year, the strawberry category has seen an increase of 1.9 million new organic strawberry buyers compared to the previous year. Data shows that 29% of strawberry buyers now purchase organic strawberries. Weekly Volume Estimates for California Strawberries Weekly volume estimates for California strawberries show ...

Source: Italianberry