The article highlights the economic challenges faced by organic apple producers in Italy and France, the largest producers in the European Union, due to a surplus in supply and decreased consumer demand. This situation is further worsened by rising production costs due to inflation. To address these issues, a meeting between representative structures of the Italian and French economic organizations, Assomela, Cso Italy, and Anpp, resulted in the creation of a working group to monitor market trends and share data. The group aims to develop strategies to increase consumer awareness and consumption of organic apples, promote an "organic culture," and evaluate the effectiveness of public policies and their alignment with market realities. The organizations also plan to engage in dialogue with large-scale distributors to ensure shelf space for organic products and to modify public policies as necessary.