The article provides an overview of the ending blueberry season in Europe and North America, noting good volumes despite some weather-related challenges and worker shortages in the UK. It anticipates continued high volumes on the world market from Peru, Chile, and South Africa until October, following which South American production is expected to increase. The Dutch trader discusses the quality and pricing fluctuations during the European season and looks forward to the Peruvian season's quality and market dynamics. An Italian cooperative reports on the season's quality and price increases, despite challenges, and highlights the popularity of certain varieties. The UK faces labor market challenges but is expecting increased consumer awareness of British blueberries. In Australia, the marketing strategy focuses on attracting existing buyers and there is an ongoing social and digital advertising campaign.