Overview of the global blueberry market

게시됨 2021년 9월 17일

Tridge 요약

The article provides an overview of the ending blueberry season in Europe and North America, noting good volumes despite some weather-related challenges and worker shortages in the UK. It anticipates continued high volumes on the world market from Peru, Chile, and South Africa until October, following which South American production is expected to increase. The Dutch trader discusses the quality and pricing fluctuations during the European season and looks forward to the Peruvian season's quality and market dynamics. An Italian cooperative reports on the season's quality and price increases, despite challenges, and highlights the popularity of certain varieties. The UK faces labor market challenges but is expecting increased consumer awareness of British blueberries. In Australia, the marketing strategy focuses on attracting existing buyers and there is an ongoing social and digital advertising campaign.

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원본 콘텐츠

At the moment there is still some blueberry production in the UK and in several areas in the US, but overall the blueberry season is coming to an end in both Europe and North America. Volumes have been good throughout the season, although in some cases the bad weather has had a negative impact on the shelf life. The UK has struggled to find enough workers throughout the season. Exports from Peru, Chile and South Africa will provide good volumes on the world market until October, after which production in South America will increase and higher volumes will reach the world market. The Netherlands: After a European season full of ups and downs, the overseas blueberry season has started well. "The European season has really come to an end. The season had ups and downs in both quality and price," reports a Dutch trader. A short, but powerful peak from Poland/Serbia put considerable pressure on the Dutch grower. This, in combination with heavy rainfall in the Netherlands, did not ...

출처: AGF