China: Shanghai traffic light warning labels, Kirin premium wine marketing, Zespri boosts theoretical packaging and other special reports

The Shanghai government in China has launched a pilot program for traffic light warning labels on sugary drinks, with grades based on sugar, saturated fat and trans fat content. The traffic light warning labels are similar to schemes used in other markets such as Singapore (Nutri-Grade) and the UK (Nutri-Score), and are synonymous with Nutritional Choice. Similar to other schemes, the scheme uses a green to red color scheme and letters A to D to indicate the nutritional value of beverages, with the most recommended products bearing a dark green "A" label and the least recommended products bearing a red "D" label. Japanese gem: Kirin's Mercian partners with Chilean wine giant to expand global reach Kirin wine brand Mercian has partnered with Chilean wine giant Concha y Toro to launch a range of premium products, including internationally-flavored Japanese wines, to expand its global reach. Chateau Mercian is one of Japan's leading wine brands, and Concha y Toro is one of the ...