Paprika, established as a popular fruit and vegetable in South Korea as Japanese exports are downhill

It was discovered that paprika, which was recognized as a high-end fruit and vegetable, has established itself as a popular fruit and vegetable. However, as its status as an export product appears to have gradually weakened, it seems urgent to prepare a strategy to revitalize exports. According to the Rural Development Administration's '2024 Agricultural and Food Consumption Trend Presentation Contest' data collection, the paprika cultivation area increased by an annual average of 13.1% from 424 ha in 2010 to 722 ha in 2023. It is known that paprika began to be cultivated in Korea in the mid-1990s. This means that a stable production base has been established in a relatively short period of time. As for cultivation area by region, Gangwon and Gyeongnam are tied for first place with 262 ha each as of 2022. Jeonnam (86 ha) and Jeonbuk (51 ha) follow. Production grew from 41,400 tons in 2010 to 77,500 tons in 2023, with an annual average of 69,220 tons between 2010 and 2023. However, ...