Italy's leading agricultural organization, Coldiretti, is part of an alliance against the Nutriscore label, a French food scoring system adopted in the UK and other countries. The label is seen as misleading and discriminatory, favoring food with synthetic ingredients and potentially excluding natural, healthy foods. It also undermines the value of the Made in Italy designation of origin, according to Coldiretti. The organization is working with other countries to oppose the label, fearing it could promote junk food and disadvantage traditional Italian food products.