What are the prospects for plant-based meat on the Russian market

Published 2023년 9월 27일

Tridge summary

The demand for plant-based meat in Russia is expected to grow by 15% by the end of 2023, fueled by inflation and rising meat prices. Beyond Meat, the leading plant-based meat manufacturer, entered the Russian market in 2019 and products were available in various retail and restaurant chains. More local companies have also started producing plant-based meat, and there is a growing demand for these products even among non-vegan consumers. Scientists have found that replacing half of animal products with plant-based alternatives can significantly reduce deforestation and greenhouse gas emissions associated with agriculture. However, doctors express concerns about completely replacing meat in the diet.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The production of alternative products from plant protein is a stable global trend. Analysts expect that by the end of 2023, demand for plant-based meat in Russia will grow by about 15%. Inflation may contribute to the popularity of pea cutlets. Among the food products whose prices have increased most significantly, 44% of Russians name meat and chicken. This data from recent opinion polls is provided by the Public Opinion Foundation. The magazine “Company” examined whether plant-based meat could become a profitable alternative. Plant-based meat appeared on the shelves of Russian stores in 2019 - these are products of the world's most famous manufacturer, Beyond Meat. You could buy its products in the retail chains “Azbuka Vkusa”, “Lenta”, “Utkonos”, “Gorod-Sad” and “Perekrestok”. The restaurant chains Pizza Hut, TGI Friday`s and Teremok experimented with plant-based meat from the American company. The American manufacturer entered the market in 2009. Then the startup attracted ...

Source: Oilworld