What are the prospects for plant-based meat on the Russian market

The production of alternative products from plant protein is a stable global trend. Analysts expect that by the end of 2023, demand for plant-based meat in Russia will grow by about 15%. Inflation may contribute to the popularity of pea cutlets. Among the food products whose prices have increased most significantly, 44% of Russians name meat and chicken. This data from recent opinion polls is provided by the Public Opinion Foundation. The magazine “Company” examined whether plant-based meat could become a profitable alternative. Plant-based meat appeared on the shelves of Russian stores in 2019 - these are products of the world's most famous manufacturer, Beyond Meat. You could buy its products in the retail chains “Azbuka Vkusa”, “Lenta”, “Utkonos”, “Gorod-Sad” and “Perekrestok”. The restaurant chains Pizza Hut, TGI Friday`s and Teremok experimented with plant-based meat from the American company. The American manufacturer entered the market in 2009. Then the startup attracted ...