Brazil is planning to increase its pecan cultivation area by 50% to 15,000 hectares by 2030, positioning the country as the fourth largest producer globally. The expansion is expected to be concentrated in the southern states, providing an alternative source of income for producers. The global supply shortage has led to a rise in domestic prices and a surge in exports, generating around US$ 200 million in revenue by November 2024. The climate conditions in the South make pecan cultivation viable, offering potential for both domestic and international market growth.