[People and People] Imi-so, CEO of Bat Agricultural Corporation

"Ugly Potato Bun" Becomes a Korean Specialty... Aiming for 100 Billion in 5 Years "Just as croissants bring to mind France and melon bread Japan, when people hear 'potato bun,' I hope they think of Korea. I hope that 'potato buns are a Korean specialty' is firmly imprinted in the minds of people around the world. I hope that the agricultural corporation Bapdo remains a 100-year company, just like famous overseas companies." CEO Imisoo developed potato buns after five years of trying to increase the added value of potatoes that were being discarded because they couldn't find a market from his father's farm. In 2020, he established the agricultural corporation Bapdo, and in its first year, with 10 employees, it achieved sales of less than 500 million won. Now, with a staff of 80, Bapdo has become a successful model, achieving sales of 20 billion won and gaining popularity. The CEO recalled, "When we first launched the potato bun, due to its appearance being too similar to real ...