The article highlights the opportunities for the Vietnamese pepper industry due to international agreements like the CPTPP and EVFTA, which immediately eliminate tariffs for pepper products in several countries. Vietnamese pepper has a competitive advantage in these markets, especially with Mexico's commitment to eliminate tariffs. The Vietnamese Ministry of Industry and Trade is actively promoting pepper in various markets, including Northeast Asia, Middle East, China, US, EU. In contrast, Indian pepper prices have decreased, indicating a potential increase in imported pepper to meet global demand, particularly during the Covid-19 pandemic due to pepper's role as an immune booster.