Peruvian avocado exporters are aiming to improve their presence in the United States market, with a goal of shipping 25% of Hass avocado shipments to the US by 2025. The Peruvian Avocado Commission's president, José Antonio Castro Echecopar, stated that by 2024, they aim to ship between 200-220 million pounds of avocados to the US, with even more growth expected in the following year. The organization believes that improving the percentage of dry matter in the fruit is necessary to achieve their export goals and avoid being relegated in the US market.