Peru plans to expand its production to 12 new commercial destinations

Published 2022년 10월 24일

Tridge summary

Peru is strategically expanding its blueberry export markets, having recently opened trade with Portugal, Israel, and Jordan, and aiming for four more new markets this season. This diversification effort, led by the Association of Blueberry Producers of Peru (ProArándanos) and supported by the government and Senasa, aims to mitigate risk by reducing dependence on a few markets. With a goal to export 25% more blueberries than last year, Peru is actively opening markets in Indonesia, Vietnam, South Korea, and Japan, among others. The process of market opening can take up to 15 years, highlighting Peru's leadership in market expansion.

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Original content

Peru has set its sights on opening 12 new export market destinations in the future. This follows the recent opening and first exports to Portugal, Israel and Jordan, all in the current 2022 campaign. “Our goal is to have an additional market opening before the end of this season, but we cannot know yet because it depends on various factors. ”, says Luis Miguel Vegas, general manager of the Association of Blueberry Producers of Peru (ProArándanos). Peru has stood out in 62 international markets as the main producer and exporter of blueberries. Proarandanos estimates that the country will export around 25% more than the 250,000 tons of blueberries last year for the current 2022-2023 season. However, the only focus is not on stellar growth but on diversifying markets, spreading risk and increasing sales opportunities for Peruvian blueberry producing and exporting companies. Given global risks and shocks, not relying too heavily on a few key markets is the lesson Peru's relatively ...

Source: Portaldelcampo