Peruvian agro-exporters have great space to take advantage of in digital channels

게시됨 2021년 2월 9일

Tridge 요약

Peru's Vice Minister of Foreign Trade, Diego Llosa, anticipates a positive growth in agro-exports in the first quarter, attributed to the global health crisis creating new opportunities for digitalization in trade. Despite challenges like dependence on intermediaries and a lack of digital capabilities among agro-exporters, the growth is driven by increased demand for healthier and nutritious foods. Notably, superfoods and main agro-export products have seen a surge in e-commerce, with the US, EU, and UK as the primary markets. Mincetur is spearheading efforts to enhance the digital capabilities of agro-exporters, with notable progress shown by the Peru Marketplace platform. The exact growth rate for the first quarter remains uncertain, hinged on global reactivation policies, pandemic development, and vaccination progress.

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원본 콘텐츠

The Vice Minister of Foreign Trade, Diego Llosa, estimated that agro-exports will have positive growth in the first quarter. The global health crisis has generated new opportunities for agro-exporters, which must adapt to an increasingly digitized demand. In this regard, the Vice Minister of Foreign Trade, Diego Llosa, pointed out that Peru still needs to develop the capacities of these companies to take advantage of the potential of e-commerce. "We are constantly looking for new commercial opportunities and we have found that digital channels have a great space to be used with products that have intrinsic values for health care and caring for people," said the vice minister to gestion.pe. The products whose sales could increase significantly with the development of e-commerce, in the first place he pointed to superfoods, among which stand out potatoes, quinoa, kiwicha, cañihua, giant corn, sacha inchi, camu camu, lucuma, custard apple , aguaymanto or asparagus. Superfoods or ...

출처: Agroexportaciones