Peruvian Asparagus Must Capitalize on Shorter European Campaign

Peru consolidates itself as the second global asparagus exporter, with the United States and Europe as its main markets. In the current context, the key strategy is to take advantage of the commercial windows left by the increasingly shorter European campaign. This competitive advantage allows for better positioning of Peruvian produce, although it also implies facing logistical, quality, and sustainability challenges that will mark the course of future exports. According to FreshFruit, in the North American market, we take advantage of high demand and low existing production. However, in Europe, there is a particular situation: these are countries with high demand, but also with high local production. Thus, Europe becomes a great challenge for Peruvian producers and exporters, who seek to leverage the windows of the European agricultural calendar. This tactic allows Peru to supply the main markets just when local production in Europe drops, consolidating its presence and ...