Peruvian ginger, renowned for its high gingerol content and robust flavor, has found a strong foothold in international markets, despite challenges such as price volatility and raw material shortages. The product has found favor in markets that value its quality and health benefits, primarily in Europe and the United States, which account for 60% and 40% of exports respectively. Peruvian ginger exporters, including Jalhuca Amazonia, face challenges like price wars due to competition for limited raw material and logistical issues such as a lack of refrigerated containers and increased freight rates. To combat these challenges, Jalhuca has invested in its own field production and is also diversifying its product portfolio with crops like Hass avocado and pitahaya. The consumption of ginger, especially in functional juices, has increased due to its immunological benefits, and expansion plans include new markets such as the United Kingdom and Canada.