The National Institute of Agrarian Innovation (INIA) has distributed semen straws from high-value Brown Swiss and Simmental cattle to district municipalities in Peru, with the goal of promoting the use of reproductive biotechnologies and improving cattle genetics. The semen will result in calves that are productive and have high-quality meat and milk. This initiative, part of several projects, was developed in collaboration with the municipal entities to foster innovation in the livestock sector and economically empower small and medium producers. The genetic material will be delivered to producers, and INIA specialists will provide training on various aspects of cattle farming.