Peruvian mango continues to conquer international markets

Francisco Seva Rivadulla, international agri-food journalist. The Peruvian mango industry has been evolving in its international expansion and is gradually conquering very important international markets such as the United States and Europe. In recent times, the commercial leadership and enormous internationalization of Peruvian mangoes has been confirmed, which continue to advance and position themselves better, commercially speaking, in the different foreign markets. The reasons for this commercial growth are due to how producers and exporters have done an extraordinary job so that their mangoes have great quality, an optimal level of food safety and a great international dimension. Although the two main markets for Peruvian mangoes are the United States and Europe, there is also strategic progress being made in others, such as Japan and the Middle East. Undoubtedly, the Peruvian mango has evolved very favorably in “brand positioning”, although it continues to have as one of its ...