Peruvian mangoes are betting on Japan to strengthen their internationalization.

By: Francisco Seva Rivadulla, international agri-food journalist The Peruvian mango industry is today more aware than ever of the importance of commercial diversification and, within this framework, is intensifying its focus on new destinations. While Europe and the United States remain its main markets, the sector has paid special attention to Japan, where it recently had a notable participation in the FOODEX trade fair held in Tokyo. Sources from the Association of Mango Producers and Exporters of Peru (APEM) stated that “the Japanese market is very important for Peruvian mangoes and, within our commercial expansion policy, it is a priority destination. Therefore, we are very satisfied with the participation of our companies in FOODEX. Without a doubt, this event contributes to improving our commercial positioning in this key market.” They also emphasized that “Japanese consumers value the quality of our mangoes and are willing to pay for it. For this reason, our goal is to ...