Peruvian pitahaya arrived mainly in EU countries

It is a delicious, juicy and refreshing fruit and is preferred by consumers looking for new and nutritious flavors. It is grown in Amazonas and San Martín, although in recent years it has also been planted in Piura, Huaral and Chanchamayo (Junín). The countries of the European Union – mainly the Netherlands, Germany and Spain – are the leading destinations for Peruvian pitahaya, whose total shipments in 2023 amounted to US$ 233,704, 13 times more than in 2022 when the amount amounted to only US$ 18,170, reported the Agro-Export Management of the Association of Exporters (ADEX). This exotic fruit, which is characterized by being delicious, juicy, refreshing and with a high content of vitamin C, is preferred by consumers looking for new and nutritious flavors, which is why its global demand is growing and offers a promising future. to the members of its productive chain. The main market in 2023 was the Netherlands (US$ 154,125), concentrating 66% of the total and experiencing an ...