Peruvian Pitahaya exports experienced a significant surge, reaching over $1 million USD from January to August 2024, a 571% increase compared to the same period in 2023. The European Union, led by the Netherlands, was the primary destination, accounting for 94% of the total exports. There is growing global interest in exotic fruits, with the market size expected to reach $18 billion by 2029. Small-scale Peruvian producers, aided by ADEX, are key to meeting this demand. However, ongoing challenges such as the need for improved agricultural practices, market exploration, and public sector cooperation for health protocols are crucial for the sustainable growth of the sector.