Peruvians now visit up to eight points of sale in search of cheaper products

According to a study by Kantar Division Worldpanel, unlike 2021, during the second quarter of this year, Peruvians visit more channels to get cheap products. According to a study by Kantar Worldpanel Division, Peruvians now visit more channels to buy cheaper products. Thus, they went from searching up to 6 points of sale in 2021 to 8 during the second quarter of 2023. “During the second quarter of 2023, buyers visited points of sale up to 122 times, that is more than 20 purchasing occasions than those registered in the same period of 2021,” said Mauricio Cheng Matsuno, Country Manager of Kantar Worldpanel Peru Division. . Favorite channels According to the study, wineries lead the list of favorite channels for consumers who want to buy; the markets follow, with 12%; wholesalers, with 9%; and convenience, with 7%. At this point it is important to mention that e-commerce had a drop of -17% in value, compared to 2022. “As we observe, Lima is the only region where the markets continue ...