The article highlights the challenges faced by the raspberry farming industry in Loznitsa and Popovo, Bulgaria, despite the region's favorable soil and climatic conditions. The article emphasizes the need for appropriate government policies in irrigation, labor supply, and reducing administrative burdens to ensure the sector's sustainability. Petar Petrov, manager of the Refrigeration Base - Loznitsa, which processes 2,000 tons of raspberries per season for export, discusses the industry's difficulties, including the labor shortage, high costs of irrigation water, and issues with state subsidies and fines. Petrov calls for a shift in state priorities towards products with a positive export balance and criticizes the significant funding poured into the agricultural sector over the years, which he argues has not led to meaningful improvements.