The Philippine Fisheries Development Authority (PFDA) has launched iDA ON THE GO (iOTG) retail markets in several areas within the National Capital Region (NCR) to sell affordable fish products. The iOTG team sold around 500 kilograms of fish and fishery products in seven locations in Metro Manila, as part of the expansion of the agency’s iOTG Flagship Project. This program provides a direct link between farmers and fisherfolk to the identified communities, as part of the 'Kadiwa ni Ani at Kita' marketing initiative of the Department of Agriculture.