The Philippines has exported its first shipment of Hass avocados to Japan, marking a significant milestone in expanding its agricultural exports. The avocados were sourced from Mindanao and represent the country's entry into a market currently dominated by Mexico, Peru, Australia, New Zealand, and the United States. This achievement aligns with the Philippines' ambitions to boost its agricultural exports to Japan, which reached $1.1 billion in 2023, resulting in a trade surplus of $990 million. The country anticipates more opportunities in both the Japanese market and globally, as the demand for Hass avocados is projected to surge to $8 billion by 2025.