The Philippine market for fruit imports has experienced a 36% increase in 2020, totaling $695 million, driven by the pandemic-fueled trend of consuming more fresh fruits for health. In 2021, this growth is projected to reach 5%. However, the United States saw a 35% drop in fresh fruit exports to the Philippines due to ocean freight issues, although a recovery to $50 million is anticipated once global supply chain pressures ease. The top fruit exporters to the Philippines are the United States, China, and Australia, with apples, mandarins, oranges, and grapes being the most popular imports. The Philippine Department of Agriculture is encouraging the public to support local fruits to strengthen the domestic fruit industry and provide better income for farmers.