Philippine supply declines, Vietnamese bananas capture Japanese market
Published 2025년 9월 10일
Tridge summary
As the supply of Philippine bananas declines, exports of Vietnamese bananas to the Tokyo region have more than doubled by July 2025 compared to the same period last year.
According to Nikkei Asia, Japanese trade statistics show that imports of Vietnamese bananas surged to 33,000 tons in 2024, an increase of nearly 14 times compared to 2019, raising Vietnam's market share in Japan from 0.2% to 3.2%.
Although Vietnam only accounts for a small portion of Japan's total banana imports, the surge in imports is eroding the long-standing dominance of Philippine bananas. The latter's market share has fallen from around 90% in the early 2010s to approximately 75% last year. Currently, Vietnam ranks third in banana exports to Japan, behind the Philippines and Ecuador.
Industry insiders attribute the rapid rise of Vietnamese bananas to their competitive prices and excellent quality. Price displays from a chain supermarket show that Vietnamese bananas retail at about 10% less than those from the Philippines. Meanwhile, thanks to the preferential trade terms of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Japan's tariff on Vietnamese bananas is as low as 5.4% and will be completely eliminated by 2028. The tariff on Philippine bananas, however, remains at 8-18% depending on the season, which could further enhance the price advantage of Vietnamese bananas in the coming years.
Image source: Pixabay 2025 International Fruit and Vegetable Report. All rights reserved. For reprint permission, contact the International Fruit and Vegetable Report and credit the source.
According to Nikkei Asia, Japanese trade statistics show that imports of Vietnamese bananas surged to 33,000 tons in 2024, an increase of nearly 14 times compared to 2019, raising Vietnam's market share in Japan from 0.2% to 3.2%.
Although Vietnam only accounts for a small portion of Japan's total banana imports, the surge in imports is eroding the long-standing dominance of Philippine bananas. The latter's market share has fallen from around 90% in the early 2010s to approximately 75% last year. Currently, Vietnam ranks third in banana exports to Japan, behind the Philippines and Ecuador.
Industry insiders attribute the rapid rise of Vietnamese bananas to their competitive prices and excellent quality. Price displays from a chain supermarket show that Vietnamese bananas retail at about 10% less than those from the Philippines. Meanwhile, thanks to the preferential trade terms of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Japan's tariff on Vietnamese bananas is as low as 5.4% and will be completely eliminated by 2028. The tariff on Philippine bananas, however, remains at 8-18% depending on the season, which could further enhance the price advantage of Vietnamese bananas in the coming years.
Image source: Pixabay 2025 International Fruit and Vegetable Report. All rights reserved. For reprint permission, contact the International Fruit and Vegetable Report and credit the source.
Original content
As the supply of Philippine bananas declines, exports of Vietnamese bananas to the Tokyo region have more than doubled by July 2025 compared to the same period last year. According to Nikkei Asia, Japanese trade statistics show that imports of Vietnamese bananas surged to 33,000 tons in 2024, an increase of nearly 14 times compared to 2019, raising Vietnam's market share in Japan from 0.2% to 3.2%. Although Vietnam only accounts for a small portion of Japan's total banana imports, the surge in imports is eroding the long-standing dominance of Philippine bananas. The latter's market share has fallen from around 90% in the early 2010s to approximately 75% last year. Currently, Vietnam ranks third in banana exports to Japan, behind the Philippines and Ecuador. Industry insiders attribute the rapid rise of Vietnamese bananas to their competitive prices and excellent quality. Price displays from a chain supermarket show that Vietnamese bananas retail for about 10% less than Philippine ...
Source: Guojiguoshu
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