The municipal government of La Trinidad in the Philippines is encouraging strawberry farmers to shift to elevated farming techniques to combat the effects of land conversion and increase their yield. This practice involves growing crops in vertically stacked layers. The shift is necessary as more farmlands are being converted into private properties for non-agricultural use. The town has recorded an average strawberry production of 11.44 metric tons during the season, which runs from December to April. Farmers are also planting other crops like lettuce to maximize rented space and income.