The campaign starts well for Pink Lady apple in Europe

The 2023 harvest of the pink heart apple is now finished in Italian, French and Spanish orchards. Despite a particularly warm early autumn and some heavy rains, the harvested Pink Lady apples showed optimal quality: beautiful color, high sugar content and good texture. The Pink Lady Europe association currently estimates the potential volume at a total of 225,000 tonnes, i.e. +20% compared to last season with a balanced range of sizes. The first apples have already started to fill the shelves of the largest supermarket chains in Europe with a very dynamic start: +24% of apples sold in the first two weeks of the campaign. The main markets are the United Kingdom with +34%, France with +28% and Belgium with +18%, further proof of the trust on the part of our partner brands. The wholesale markets also recorded a dynamic start with a +21% in France and a +54% in Spain, an ambitious start which was accompanied by numerous promotions and high-impact installations within the markets. ...