Chile: Pisco from Coquimbo is part of an important international fair held in China

The international promotion campaign for pisco continues to develop actions to make the regional distillate with Denomination of Origin known throughout the world. In this line, the industry had a prominent participation in the Food2China fair, one of the most important events in the south of this country and which becomes an important forum for dissemination, since relevant importers and distributors from that territory participate. Through the efforts of the ProChile commercial office in Guangzhou, a stand was set up with graphics that showed not only the history and tradition of pisco, but also images of the valleys of the Coquimbo Region. On the occasion, they prepared various cocktails, which were accompanied by samples of Chilean gastronomy. Likewise, a sector was enabled where the bartender made a presentation where attendees could learn more about the preparation, quality and versatility of the distillate. Gonzalo Rubilar, ProChile's Commercial Attaché in Guangzhou, ...