Pitahaya consolidates itself in the American market

The consumption of exotic fruits has been increasing in recent years. Both for its flavor and its health benefits, it is increasingly common to see different options in supermarkets. In the United States, one of the largest producers and importers of pitahaya - one of the most popular exotic fruits also known as dragon fruit - Goldenberry Farms produces locally in Florida, as well as in Colombia, Ecuador and Costa Rica. "We see the pitahaya as one of the exotic fruits that are becoming more common, or mainstream," says Christopher Palumbo, of Goldenberry Farms, in conversation with Portal Frutícola. In the United States, the pitahaya with a red peel and white interior is the most consumed variety. "We are making an effort to let consumers know that there are other varieties of dragon fruit (yellow and white) with different flavor profiles," says Palumbo. One of the problems that has affected the industry in recent times has been the overproduction of fruit that was above ...