Poland has the potential to follow a similar growth path of plant-based food as Germany

Published 2024년 8월 2일

Tridge summary

The Polish plant-based food market is experiencing significant growth, with 16% of the population identifying as flexitarians and 10% of milk sales being plant-based alternatives. The main motivators for reducing meat consumption are health, animal welfare, and environmental concerns. Discount stores are the primary distribution channel for plant-based meat and dairy substitutes, and the market for plant-based meat substitutes in Poland has reached nearly half a billion zlotys, showing a 25% year-on-year growth. The main drivers of this growth are products such as hummus, vegetable cutlets, and meatballs. The market's development is driven by innovation, increasing consumer interest, and support from large retail chains.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In Poland, according to the Smart Protein report, the plant-based food market is also growing rapidly. 16% of Poles declare themselves flexitarians and 10% of milk sales are plant-based alternatives. Polish consumers declare a reduction in meat consumption - 48% of Poles have reduced their meat consumption in the last year. The main motivations are health (46%), animal welfare (33%) and the environment (21%). Polish potential As Patrycja Homa, president of the ProVeg Foundation, declares - Poland has the potential to follow a similar growth path as Germany (in 2023, the plant-based food market in Germany was valued at €1.91 billion, making it the largest plant-based market in Europe), with growing consumer interest in a plant-based diet. The key distribution channel for plant-based meat and dairy substitutes in Poland is discount stores. The value of transactions in this segment is growing dynamically, which is important for the development of the entire category. 58% of consumers ...

Source: Agroberichtenbuitenland