The sugarcane sector in Brazil is facing challenges in the 2022/2023 harvest due to increased production costs caused by the devaluation of the real against the dollar and the war between Ukraine and Russia. This follows a successful 2021/2022 harvest that saw financial recovery and investment boom. To mitigate the rising costs, some mills and suppliers have invested in drip irrigation technology, with one example seeing a productivity increase from 77 tons per hectare to 165 tons per hectare, reducing input use and potentialing a production cost reduction of approximately 40%. This strategy has proven effective in offsetting the increased costs and enhancing profits.