Tan Phu Dong district in Tien Giang province is experiencing a boost in income for lemongrass farmers due to a sharp increase in the price of commercial products. The district, located by the East Sea, has faced challenges with harsh natural conditions such as drought and saltwater intrusion. In response, the district has focused on transforming production to adapt to climate change, with a specialized cultivation area for citronella trees covering about 2,800 ha. Tan Phu Dong is also the largest grower of lemongrass in the province. The crop, suitable for saline soils, has been identified as a key crop for specialized farming and has been granted a geographical indication certificate to build a brand and improve competitiveness. This is part of efforts to reduce agricultural poverty and build a successful new countryside.