The article highlights the significant increase in coffee imports in North Africa, with Vietnam being the primary supplier, contributing to over 50% of the total import. The majority of the imports are robusta coffee beans, while a smaller portion is arabica. These green beans are imported to meet halal standards and to allow for lower import duties. The import process involves strict quality control measures and high tax rates for roasted coffee. The Vietnamese Ministry of Industry and Trade is actively promoting trade activities in North Africa to boost exports and establish a strong foundation for Vietnamese processed coffee brands in the region.