Australian producer Dino Borrato suffered a loss of nearly $1 million when over 100 people were allegedly poisoned after consuming contaminated spinach. The contamination, caused by a poisonous weed found in a specific brand of spinach, led to a decline in consumer demand for both packaged and unpackaged spinach. Eight months later, the spinach sector still struggles to recover as consumers continue to avoid packaged spinach and not seek it elsewhere, leading to a significant decline in overall spinach sales.