Polarization, sons-in-law, humor, and emotion: this is the cocktail of holiday food advertising.

A good dose of humor and a lot of emotion are key to succeeding in the advertising launched by food companies during times when nougats, seafood, and cured meats connect with deep feelings thanks to classic and reinvented campaigns that are a hit at Christmas. "Come back home for Christmas" has become the quintessential jingle to celebrate Christmas in Spain, an ad etched into the collective imagination thanks to the El Almendro nougat campaign. This advertising is so established that this year they have relaunched the reinterpretation they did in 2024 of this "spot" in which, to the mythical slogan, is added "because there is always something that brings us back." This company now centers the plot of the ad in the V.O.L.V.E.R (Optimized Return of Long Journeys and Expected Reunions) operations center where the overbooking of an airplane, a traffic jam, and an unforeseen event in a factory star in the eagerness of its protagonists to return home. Another very popular jingle is the ...