The Algarve region in southern Portugal has seen a surge in avocado cultivation, now covering approximately 1,600 hectares, which is nearly double the 2018 figures. This growth in avocado farming is causing significant strain on the region's already scarce water resources, as it requires four times more water than traditional crops. The Portuguese Drought Monitoring Committee has conveyed that the water reserves in Algarve might run dry by the end of the year. Despite concerns from environmental groups and warnings of potential environmental damage, the allure of avocado farming, due to its higher profitability, continues to attract growers. The water usage disparity is largely due to the lower pest pressure in avocado crops, allowing for less water use per kilo of produce. The lucrative nature of avocado farming, with prices being more than four times higher than oranges, despite higher production costs, has led to concerns about the sustainability of this farming boom in a water-scarce area.