Porkwatch survey shows retailers turned to British pork products during lockdown

Published 2020년 7월 21일

Tridge summary

A recent Porkwatch survey and retail sales data revealed that UK retailers increased the display of British pork products during the early months of the COVID-19 lockdown, with a notable rise in British pork, bacon, sausages, and ham. The largest retailers reported a 14% increase in pig meat sales volume and a 22% increase in value during the 12 weeks ending May 7. The survey praised retailers like Aldi, Budgens, Co-op, Lidl, Marks & Spencer, Morrisons, and Sainsbury’s for their high display of British pork products, yet criticized Asda, Tesco, and Iceland for their lower display rates. This data showcases the UK pork sector's resilience and adaptability in meeting increased demand during the pandemic.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

UK Retailers increased the proportion of British pork on display on their shelves during the first few months of the COVID-19 lockdown, according to the first Porkwatch survey since the start of the pandemic. The May AHDB survey of the biggest UK retailers showed 79% of fresh pork on display was British, compared with 78% in January, the last available survey. The proportion of British bacon on retail display increased from 43% in January to 50%, just above May 2019, while British sausage increased to 88%, compared with 85% in January and 86% a year ago. The overall proportion of ham rose from 62% in January to 66% in May. The figures shows how the UK pork sector was able to help meet help increased retail demand during lockdown. In the 12 weeks to May 7, total pig meat sales increased by 14% in volume and 22% in value, with sausages and bacon seeing the biggest overall growth, Kantar data shows. Aldi, Budgens, Co-op, Lidl, Marks & Spencer, Morrisons and Sainsbury’s all recorded ...

Source: PigWorld