Portuguese potato promotion campaign in Portugal has already been adopted in six distribution chains

The Campaign “Consuming nationally is the logic of Potatoes”, launched in May by Porbatata, the Portuguese Potato Association, has already been adopted by six large distribution chains. The municipalities of Alcochete, Bragança, Vila do Bispo and Santiago do Cacém also joined this initiative, by placing billboards spread across the municipalities. Led by Miss Tata, this action aims to promote the consumption of Portuguese potatoes during the main period of national production. The campaign now has more strong allies to promote it, and in Aldi, Continente, Intermarché, Lidl, Minipreço and Pingo Doce stores it is possible to see Miss Tata in the various communication media. Raising awareness among consumers about the advantages of consuming locally and nationally and also clarifying the myths surrounding potatoes - one of the most consumed foods in the world - is the intention of this initiative. “We are very pleased with the adhesion of all these partners, without whom it would be ...