Potato prices have seen a significant increase due to rising production costs and decreasing production in major European countries like Germany, France, and Spain, with Spain having to halt exports to meet domestic demand. Factors such as climate change, wireworms, and chemical bans have affected production, leading to the loss of 11 thousand hectares of potato cultivation in the last campaign. Heavy rainfall has also caused yields to drop and led to the downgrading or discarding of large quantities of product. The processed food industry, which accounts for over 60% of potato consumption, is a major competitor, with projections showing a potential increase in demand by 70% by 2030. Italy, heavily reliant on seed tuber imports, saw a 33% increase in imports last year.