Despite challenges such as adverse weather conditions and a wireworm infestation, which led to the loss of 11,000 hectares of seed potatoes in Europe, Italian potato farmers have managed to maintain their potato cultivation areas at around 47,000 hectares for 2024. This resilience is commendable, given the widespread lack of propagation material due to flooding and reduced investments. The resultant harvest was distributed across two seasons, with varying yields and prices. The south of Italy saw lower yields but higher prices, while the north experienced more varied outcomes due to climatic conditions. An integrated defense strategy against wireworms, including careful agronomic practices and long rotations, is being used to mitigate their impact.