Brazilian poultry and pork exporters will promote campaign in one of the busiest neighborhoods in Tokyo

The quality of Brazilian animal protein will be in evidence Shibuya, one of the busiest neighborhoods in Tokyo (Japan). Starting this Thursday (22), the Brazilian Association of Animal Protein (ABPA), in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil) will carry out an image action, in the midst of the Olympic Games in the Japanese capital. The action will feature a projection on a 10-meter high screen, located at Shopping Shibuya MODI, one of the busiest commercial spots in the neighborhood - which is the main commercial and financial center of the city. “We will highlight attributes such as the quality and flavor of chicken meat, pork and eggs made in Brazil, with the projection of an animation that highlights the colors, flavor and warmth of a newly prepared dish”, emphasizes Isis Sardella, ABPA's marketing and trade promotion manager. The campaign's message will also reinforce the nearly four-decade relationship between Brazilian poultry and ...