The European poultry sector is expected to see a growth in production and exports in the coming years, with a projected increase of 4% and 3% respectively in 2024, a trend that is expected to continue into 2025. This growth is attributed to a milder bird flu season, lower feed costs, and higher yield prices. The EU is also experiencing an increase in poultry meat consumption, with per capita consumption expected to reach 25.2 kgs in 2025. Globally, poultry meat production is also on the rise, with China and Brazil leading the pack, and global exports are projected to increase by 2% in 2025. Brazil is expected to capture most of the growth in the export market due to lower production costs and access to growth markets.