Despite challenges such as the Russian-Ukrainian war, bird flu, and import regulations, the poultry sector remains stable with good prospects, providing a crucial source of protein for humans. Efficiently producing high-quality products with a low environmental impact and without religious prohibitions, the sector is valued for its economic and food contributions, with an estimated production value of 38 billion euros in the EU and annual exports exceeding 2 billion euros. However, the sector faces challenges like the bird flu epidemic and import pressures from Ukraine, affecting market competition and producer output. A professional conference on World Poultry Day in Budapest will discuss these issues and the future of the poultry industry.