Preliminary results of the 2024 blueberry season in Ukraine, where are prices heading?

Published 2024년 9월 3일

Tridge summary

In 2024, Ukraine's blueberry season was affected by early flowering and frost, resulting in lower quality and yield in some areas, but a larger harvest than the previous year. However, the supply of blueberries on the market increased, leading to a drop in prices to record lows due to marketing challenges and low domestic demand. The average price for premium blueberries was 39% lower than the average of the previous six seasons, and the early end of the harvest season allowed prices to recover slightly. Despite these challenges, the number of small farms finding it less profitable to grow blueberries due to low prices, and the season's interim results are expected to be similar to the final results, with high prices in September and October due to delays in blueberry production in Peru and increased competition in the European market.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to EastFruit analysts, the blueberry season in Ukraine in 2024 was not the most successful for producers. The incredibly early start of flowering of blueberry plantations with subsequent frosts led to some reduction in yield and damage to quality in some regions of the country, but overall the harvest volume was higher than in 2023. And even though farmers had many problems with harvesting, the supply of berries on the market increased. Against the background of the ongoing military aggression against Ukraine, farmers also had a huge number of problems with blueberry marketing. One of the main problems is the low capacity of the domestic market. Accordingly, domestic prices for blueberries largely depended on the efficiency of exports, which also had certain problems. After all, only a small number of producers of this berry can collect a sufficient volume for direct export. As a result, already at the very beginning of the season, blueberry prices fell to anti-records, ...

Source: Eastfruit