Italy: Premium cherries with quality certificate; the GlobalG.A.P. system opens up new horizons in the market

This season is marked not only by high volumes and large berries, but also by innovative varieties that open up new prospects for the cherry market in Italy, EastFruit notes. The mountain cherry harvest began in Val Venosta (Bolzano) in mid-June and will continue until mid-August. Expected volumes are around 650 metric tons, the same as last season, with significant berry size (28+). Since last year, 100% of the Vip cooperative's cherries are certified under the GlobalG.A.P. system, which guarantees the implementation of sustainable production methods. Reinhard Ladurner, Consortium Sales Manager, emphasizes: “GlobalG.A.P. became a passport to the market, achieving immediate success.” “Our priority is to meet the needs of large retail and wholesale fruit and vegetable markets by meeting the demand for sustainability and food safety certification for both products and production methods.” As for varieties, along with classic varieties such as Cordia and Regina, two new varieties are ...