Cocoa prices are projected to rise in 2024 due to a supply-demand imbalance, largely due to crop failures in Côte d'Ivoire and Ghana, leading to higher prices for Easter eggs and chocolates. Despite the price increase, demand remains robust. In Brazil, cocoa prices have surged by approximately 97% since early 2023, affecting the chocolate industry with a predicted price increase of over 6.7% for the 2024 campaign. However, the use of equipment and productivity measures can help mitigate the full impact of cost increases on consumers, while maintaining product quality and presentation.