[Press Release] BLOOM FRESH Announces Major Intellectual Property Protection Victory in China

In July 2025, after months of investigation and rights protection actions, BLOOM FRESH International Limited (BLOOM FRESH), one of the world's largest fresh grape, cherry, and blueberry breeding companies, successfully destroyed a batch of illegally planted IFG Ten variety seedlings. In this case, the seedlings and fruits of IFG Ten (BLOOM FRESH's registered trademarks SWEET GLOBE™ and Sweet Earth™) were sold under the name "Linglong Starlight," seriously infringing on BLOOM FRESH's plant variety rights.

This successful rights protection sends a powerful warning to all parties involved in future illegal planting and sales of BLOOM FRESH varieties. BLOOM FRESH will continue to take legal action against infringers who illegally use its proprietary varieties and trademarks. In addition to IFG Ten, BLOOM FRESH owns many popular varieties and trademarks, such as IFG Six (registered trademarks Sweet Blue Sapphire™ and SWEET SAPPHIRE™), and IFG Twenty-Two (registered trademarks Candy Dream™ and CANDY DREAMS™).

In this case, an illegal IFG Ten variety planter in Shandong Province was forced to destroy illegal seedlings at their own expense and will no longer be able to profit from illegal planting. The planter also paid substantial compensation to BLOOM FRESH.

BLOOM FRESH continues to monitor infringers in the Chinese market and actively protect its plant variety rights. BLOOM FRESH's Chinese and international legal teams will quickly take action upon discovering any potential infringement.

BLOOM FRESH CEO Josep Estiarte firmly stated, "Today we send a very clear message to the Chinese industry that we have zero tolerance for illegal planting and any intellectual property infringement, and we will spare no resources to protect our rights and not let any infringement go unpunished. This case also serves as a warning that violators will face serious legal and economic consequences."

Josep Estiarte emphasized, "The reason this is so important to us is simple: legal planters in China trust us to help them achieve long-term, healthy development. We have a responsibility to make infringers pay through legal means, effectively protecting the interests of legally authorized planters and the legitimate rights of consumers."

BLOOM FRESH urges anyone who has obtained unauthorize