On March 26, the arrival of the world's first Zespri kiwi fruit charter ship in Shanghai Nangang marked the commencement of the 2024 New Zealand kiwifruit sales season in China, signifying a robust partnership between Xin Wing Mau Group and Zespri, a leading kiwifruit producer. This event underscores the growing demand for high-quality kiwifruit among Chinese consumers, with the shipment including about 2,500 tons of Zespri SunGold and 15 containers of Zespri Ruby Red kiwifruit. The introduction of the Zespri brand health ambassador 'Strange Brothers' in China highlights the commitment to promoting a healthy fruit lifestyle. Furthermore, the enhancement of industrial chain services and the improvement in synergy efficiency of the omni-channel network have significantly boosted Zespri kiwi fruit sales in China, reaching a new peak and marking a new chapter in the friendly fruit trade cooperation between China and New Zealand. This growth reflects the successful efforts in expanding Zespri's presence in the Chinese market and the broader aim to ensure the sustainable growth of Zespri kiwifruit in China.