The Italian industrial tomato supply chain, at the Tomato World 2024 conference, proposed initiatives to counter the importation of non-compliant canned tomatoes, aiming to halt the marketing of tomato derivatives from countries with subpar sustainability standards. The proposal, supported by European canning companies and agricultural producer organizations, calls for actions to protect the supply chain and enhance Italian and European product quality. It also includes an information campaign promoting Italian tomato derivatives as 100% made in Italy and tools for verifying tomato origin. Meanwhile, European Parliament member Paolo De Castro criticized the current legislature for appearing anti-farmer, citing the new regulation on assisted evolution technologies and the protection and promotion of Geographical Indications as key achievements.